http://www.mikekarnj.com/blog/2007/09/25/connection-planning-and-hip-hop/ Tue, 07 Sep 2010 20:29:00 -0700 hourly 1 http://wordpress.org/?v=3.0.1 http://www.mikekarnj.com/blog/2007/09/25/connection-planning-and-hip-hop/comment-page-1/#comment-82369 margaret Thu, 24 Dec 2009 19:52:57 +0000 http://blog.mikekarnj.com/?p=293#comment-82369 At McKinney, planners worked within a troika approach (well, that's we lovingly titled it). We had 3 planners on each piece of business (account planning, connection planning and interactive strategist). A different planner would be the lead planner depending on the project. It was a successful model as long as all planners came to the daywith a collaborative spirit. From my experience, I noticed how we each first approached a challenge with different colored glasses. The troika approach lead to an impactful business solutions. At McKinney, planners worked within a troika approach (well, that's we lovingly titled it). We had 3 planners on each piece of business (account planning, connection planning and interactive strategist). A different planner would be the lead planner depending on the project. It was a successful model as long as all planners came to the daywith a collaborative spirit. From my experience, I noticed how we each first approached a challenge with different colored glasses. The troika approach lead to an impactful business solutions.

]]> http://www.mikekarnj.com/blog/2007/09/25/connection-planning-and-hip-hop/comment-page-1/#comment-20920 Andy Mon, 05 Nov 2007 19:44:20 +0000 http://blog.mikekarnj.com/?p=293#comment-20920 check out <a href="http://experiencefreak.com/blog/?p=32" rel="nofollow">this</a> example of how Soulja's social skill s and a off-chance pairing with family guy created a cgm masterpiece. check out
this example of how Soulja’s social skill s and a off-chance pairing with family guy created a cgm masterpiece.

]]> http://www.mikekarnj.com/blog/2007/09/25/connection-planning-and-hip-hop/comment-page-1/#comment-19999 margaret Thu, 25 Oct 2007 19:40:09 +0000 http://blog.mikekarnj.com/?p=293#comment-19999 At McKinney, planners worked within a troika approach (well, that's we lovingly titled it). We had 3 planners on each piece of business (account planning, connection planning and interactive strategist). A different planner would be the lead planner depending on the project. It was a successful model as long as all planners came to the daywith a collaborative spirit. From my experience, I noticed how we each first approached a challenge with different colored glasses. The troika approach lead to an impactful business solutions. At McKinney, planners worked within a troika approach (well, that’s we lovingly titled it). We had 3 planners on each piece of business (account planning, connection planning and interactive strategist). A different planner would be the lead planner depending on the project. It was a successful model as long as all planners came to the daywith a collaborative spirit. From my experience, I noticed how we each first approached a challenge with different colored glasses. The troika approach lead to an impactful business solutions.

]]> http://www.mikekarnj.com/blog/2007/09/25/connection-planning-and-hip-hop/comment-page-1/#comment-17773 mikekarnj Mon, 01 Oct 2007 05:49:20 +0000 http://blog.mikekarnj.com/?p=293#comment-17773 Hmmm, good points. I might make a post on the polygamousweddings.com/blog site to see what people think. Funny that you write about that because we just got two speakers from Goodby who act as a planner team. I really like the concept a lot! Hmmm, good points. I might make a post on the polygamousweddings.com/blog site to see what people think. Funny that you write about that because we just got two speakers from Goodby who act as a planner team. I really like the concept a lot!

]]> http://www.mikekarnj.com/blog/2007/09/25/connection-planning-and-hip-hop/comment-page-1/#comment-17619 El Gaffney Sat, 29 Sep 2007 12:54:22 +0000 http://blog.mikekarnj.com/?p=293#comment-17619 more and more i'm starting to like the idea of planner teams. many times a piece of biz only gets staffed with one planner (account, connection, interactive) because that's all the $ "warrants." i believe there's overlap in these planning titles depending on the person but think there'd be real value in a pairing. to bounce ideas off of, to complement strengths (insights + new media, quant + qual, customer + user) and to get strength in #'s when presenting briefs. plus, one can pick up slack on an account when the other gets too busy - can do all that proactive ideation that we love and get more involved at more points in the process. don't know what this dynamic duo made me go on this rant. but here it is - fodder for your polygamous wedding which i'm so pissed i can't make it to!!! more and more i’m starting to like the idea of planner teams. many times a piece of biz only gets staffed with one planner (account, connection, interactive) because that’s all the $ “warrants.” i believe there’s overlap in these planning titles depending on the person but think there’d be real value in a pairing. to bounce ideas off of, to complement strengths (insights + new media, quant + qual, customer + user) and to get strength in #’s when presenting briefs. plus, one can pick up slack on an account when the other gets too busy – can do all that proactive ideation that we love and get more involved at more points in the process. don’t know what this dynamic duo made me go on this rant. but here it is – fodder for your polygamous wedding which i’m so pissed i can’t make it to!!!

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