I didn’t get a chance to go to Advertising Week this year but out of all the events, I really wanted to check out the one hosted by The Talent Business called “There’s Never Been A Better Time To Do A Startup.” Had a good group of people from Paul Woomington of Naked Communications to Carl Johnson of Anomaly to a VC. Check out the video here.
Entrepreneurship + Creativity + Innovation are essential for growth in every industry. Paul Woolmington mentioned Creative Destruction which is an economic theory defined as “innovative entry by entrepreneurs was the force that sustained long-term economic growth, even as it destroyed the value of established companies that enjoyed some degree of monopoly power.” For an industry that is trying to reinvent itself, it really hasn’t done it that well. There are a couple of cool companies out there like Anomaly, Red Scout and Fahrenheit 212 that are doing things differently. But if you even look at the Naked model of doing things, it’s almost 10 years old now and we are still talking about them as a new company. Others like Red Scout are creating products based on opportunities and insights which in my opinion is the way it should be done. As much as we complain about clients “not getting it” – what’s stopping us from launching our own brands? One of my favorite brands that have launched this year is Behance. Based on the simple premise of “Productive Creativity”, something that hasn’t really been addressed before. Smart, innovative and of course, creative. As planners, brand strategists, innovative thinkers and creatives – what’s stopping us?
If you could start an innovative company today? What would it be?
