Michael Karnjanaprakorn

Yahoo! has started a sub-division called Brickhouse was started to “shorten the time it takes to bring new ideas to market. “The goal is to take the idea, develop it, and make sure it’s seen by senior management quickly.” I think this is a pretty interesting concept as big companies like Yahoo! are bringing in a small entrepreneurial startup feel to it’s whole culture.

How does the Brickhouse model work? Any of Yahoo’s 13,000 employees can submit proposals for possible new products. Up to 200 ideas are submitted each month. A council of five top company executives, including CEO Jerry Yang and his co-founder, David Filo, vets only the best five to 10. Before Brickhouse began, there were far fewer suggestions and they tended to be brief one-liners. Now, says Ismail, “employees post screenshots, create mock-ups, present cases, and describe potential hurdles.”

Collective Intelligence + Collaboration = Innovation. I think this is really, really smart. Really looking forward to see what they come out with in the future. Read the rest of the article here.