Play Nice in the Sandbox

by mikekarnj on January 24, 2008

Robbie Vitrano just wrote a great article in Adage titled “Coming Together: Connection Planning Would Help Fix Broken Agency Model”

“We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now.” — A.G. Lafley, chairman-CEO, Procter & Gamble

When a CEO who runs a $76.5 billion dollar company, $4 billion of which he throws into marketing, talks about the need to change the marketing model, agencies listen. Or tremble, I suppose. But Lafley used the word “we.” I assume he means both marketers and agencies, as they have a mutual responsibility to solve the problem.

Read the rest of the article at the Trumpet website.

Trumpet is also hiring Connection Planners. Interested in coming to New Orleans? Email me at michael[at]trumpetgroup[dot]com.

  • http://www.cheapbootssale.us ugg boots

    With the medical science advances, We know more about the enhancement of health problems. Exercise is the key to strengthen health.According to the post that running every morning is the simplest way if you don't want to go to the gym. It teach you a lot about exercise methods here.I feel it is good for us.On the other hand,I want to buy some fashion things in these websites but I dont know how to choose.I hope you can help me.thank you very much! Dior homme shoes