Michael Karnjanaprakorn

Check out the first Behance article I wrote with Scott Belsky (founder of Behance). After sitting in brainstorming sessions for the past couple of years that led to nowhere, we developed some keen insights that should help you “think inside a new box.”

“Whenever we generate ideas, we’re always told to ‘think outside the box.’ We’ve been trained to play the ‘numbers’ game in the creative process, to populate the wall with as many ideas as possible until one sticks. This process, if done incorrectly, can yield frustrating meetings that run in circles. Sometimes these wayward brainstorms can cast you far from a viable solution. Over the past couple of years, our team has come to recognize some necessary constraints that help generate new and fresh ideas.”

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